LECTURE: BETWEEN THE HAMMER OF PRODUCTION AND THE ANVIL OF FINANCIAL SUSTAINABILITY: FORECASTING, DISTRIBUTION, INVENTORIES AND STATE INCENTIVES FOR PUBLISHING IN THE SLOVENIAN LANGUAGE
On Thursday, 21 May 2026, at 13:00, we invite you to the online lecture Between the Hammer of Production and the Anvil of Financial Sustainability: Forecasting, Distribution, Inventories and State Incentives for Publishing in the Slovenian Language. The lecture will be given by Prof. Dr. Jonatan Vinkler (UP FHŠ and UP UK). The event will be held in the Slovenian language via Zoom (https://upr-si.zoom.us/j/65598648102, Meeting ID: 655 9864 8102).
The lecture presents an analysis of the economic, legal and operational challenges of the publishing business in contemporary Slovenia. It focuses on the tension between the necessary costs of production and the requirement for financial sustainability, emphasizing three key pillars: pre-calculation (the “magic equation of survival”), distribution and inventory management. The aim is to equip editors, publishers and future professionals with tools for rational planning that ensures a positive return on each reproduced author’s unit, while taking into account legal obligations and market realities. The lecture is based on the principle that a book is primarily an economic enterprise, the success of which is determined by the reader as the ultimate payer of all costs.
The lecture will cover the following topics:
- Book as an economic enterprise: a refresher of basic concepts;
- “Magic equation of survival”: the foundation of pre-calculation;
- Distribution: obligations to the state and the path to the buyer;
- Inventories and pitfalls: depreciation, tax obligations and a practical example;
- Purpose of state support;
- Financial instrument of support;
- Institutions and their programs;
- Important recommendations for applicants.
Prof. Dr. Jonatan Vinkler is a specialist in the literary and cultural history of the early modern age, editor and librarian. Editor-in-chief of Collected Works of Primož Trubar and editor of the individual books of the mentioned scientific critical edition (2003–2018: the third, the fourth, the fifth, the sixth – with F. Kranjc-Vrečko, the eighth, the ninth – with B. Javornikom and M. Šetinc, the twelfth, the thirteenth and the fourteenth book). He is the editor of a scientific critical edition of the Symphony in F major, opus 68: ‘Ljubljana transcript’, Ludwig van Beethoven with an international review in an indexed scientific journal (A&HCI, Scopus (h), ERIH PLUS …). On the reception of the Hussite and Lutheran Reformations, the imaginary of the ‘Turkish’ threat in the Slovenian cultural space and Czech-Slovenian and Slovene-Czech cultural and literary contacts in the century of ‘townspeople and revolutions’ he has published several single-authored scientific papers and monographs, which are cited in domestic and foreign scientific papers and monographs. Bibliography of dr. Vinkler has 360 units; he is the mentor of several doctoral students. He is the director of the University of Primorska University Library, chairman of the Board of Directors of the University of Primorska, and vice president of the National Council for Library Activities. He has received several awards for his work, among them the Prešeren Award of the FF UL (2000), the Trubar’s plaque of the Evangelical Lutheran Church in the Republic of (2017) and the Golden Plaque of the University of Primorska (2020).
Please pre-register for the event via LINK >>
This is the fifteenth lecture in the OSUP series – Open Science at the University of Primorska. The event is organised by the University of Primorska within the framework of the Action Plan for the Open Science (Objective 6.2 ReZrIS30) that is funded by the Government of the Republic of Slovenia, Ministry of Higher Education, Science and Innovation. If you have any questions you can contact Dr. Ana Slavec, the editor of the OSUP series.
Past lectures that were organised within the OSUP series are available on the YouTube channel of the UP University Library >>